Selling the Invisible A Field Guide to Modern Marketing Harry Beckwith 9780446672313 Books Download ICS

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as

• Greatness May Get You Nowhere
• Focus Groups Don'ts
• The More You Say, the Less People Hear &
• Seeing the Forest Around the Falling Trees.

Harry Beckwith,Selling the Invisible A Field Guide to Modern Marketing,Grand Central Publishing,0446672319,Marketing - General,Marketing,Service industries - Marketing,Service industries;Marketing.,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Sales Selling / General,Business Economics/Industries - Service,Business / Economics / Finance,Business strategy,Business/Economics,CUSTOMER SERVICE,General,General Adult,Industries - Service,Non-Fiction,REFERENCE / General,SALES MANAGEMENT,Sales Selling,Service industries,United States

Selling the Invisible A Field Guide to Modern Marketing Harry Beckwith 9780446672313 Books Reviews :

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as

• Greatness May Get You Nowhere
• Focus Groups Don'ts
• The More You Say, the Less People Hear &
• Seeing the Forest Around the Falling Trees.

Harry Beckwith,Selling the Invisible A Field Guide to Modern Marketing,Grand Central Publishing,0446672319,Marketing - General,Marketing,Service industries - Marketing,Service industries;Marketing.,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Sales Selling / General,Business Economics/Industries - Service,Business / Economics / Finance,Business strategy,Business/Economics,CUSTOMER SERVICE,General,General Adult,Industries - Service,Non-Fiction,REFERENCE / General,SALES MANAGEMENT,Sales Selling,Service industries,United States

Selling the Invisible A Field Guide to Modern Marketing [Harry Beckwith] on . strongSELLING THE INVISIBLE/strong is a succinct and often entertaining look at the unique characteristics of services and their prospects

 

Product details Paperback 272 pages Publisher Grand Central Publishing; Reprint edition (March 20, 2012) Language English ISBN-10 0446672319

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